Broadcast
The broadcast industry has moved far beyond passive viewing—today, audiences expect participation, immersion, and instant interactivity. Adappt powers this next generation of live engagement with technology built for real-time scale, reliability, and performance. With millions of concurrent users, sub-second response times, and award-winning interactive formats across Europe, we help national broadcasters turn their viewers into active participants.
Understanding the Challenge
Broadcast professionals work in a world where seconds define success. When a live show goes to air, interactive features must respond instantly, stay perfectly synced with on-screen content, and perform reliably across devices, networks, and regions. A single glitch during peak moments can undermine audience trust and damage a brand.
The technical demands are intense. Platforms must scale from quiet periods to massive spikes without hesitation. Features need to deliver real-time results—smooth animations, instant vote updates, synchronized quizzes—while handling inconsistent network conditions and a wide range of devices. When broadcasters expand into new markets, they need architectures that adapt quickly to local requirements without slowing delivery.
We build systems designed for this pace. Our clients include national broadcasters running interactive competitions that engage entire countries, production teams deploying fraud-detection tools to protect competition integrity, networks launching modular apps tailored to local authentication and content rules, and studios relying on real-time dashboards to monitor engagement as it happens.
Key Statistics
of viewers find broadcasts significantly more engaging when interactive elements are included
The interactive TV and connected-experience market is projected to exceed this by 2030
of Gen Z viewers use or prefer second-screen experiences during live TV
Adappt's Role in Broadcast
We've built some of Europe's most successful interactive TV and entertainment apps. Our broadcast platforms combine speed, security, and dynamic UX to support highly engaging live formats at massive scale. What sets us apart is our modular architecture—up to 90% of code is shared across markets, while still supporting unique UI, language, localisation, and authentication requirements.
Key Projects
Our mobile and broadcast solutions are engineered for dependable performance, even under challenging connectivity conditions. With robust offline capabilities, intelligent data-syncing, and preloaded essential content, our apps remain reliable during peak live moments, ensuring seamless audience participation across regions, devices, and networks.
Alle mot 1 (Norway)
A national live quiz show where one contestant competes against the entire country. Adappt supported over 300,000 concurrent users with sub-second latency and seamless play-along animations.
Todos Contra 1 (Spain)
The Spanish adaptation of the same format, enhanced with push-notification logins and localised game mechanics. The platform delivered high stability under peak loads and strengthened Adappt’s position as a leader in interactive entertainment.
Versus (Denmark)
A duel-based trivia competition with six event rounds and integrated fraud-control systems. Designed to boost midweek user engagement between live broadcasts.
The 1% Club (UK)
An IQ-style play-along app that lets viewers compete in real time with the broadcast. Featuring leaderboard animations, gamification, and sponsorship ad slots, the app drives strong engagement and monetization.
Why Adappt?
Our platforms are designed specifically for live, high-traffic broadcast environments—delivering dependable performance during peak moments, seamless deployment across regions, and engaging real-time experiences that keep audiences coming back.
100+ live game-show episodes supported
1M+ users across our broadcast platforms
Performance-tuned for low latency, high concurrency, and real-time animation
Seamless delivery across multiple regions, devices, and networks
Trusted by national broadcasters in Norway, Spain, Denmark, and the UK
Hear what our clients have to say
"I have been working with Adappt for over 7 years now and their professionalism, attention to detail and exceptional technical capacities has made it so easy to always deliver on time and achieve excellence in our ongoing collaboration."
Partner with Adappt to build world-class interactive broadcast experiences
Ready to turn your audience into active participants?
Transform your broadcast experiences with technology that engages and captivates your audience.